“I enjoy a beer with friends and I’m hoping to sell my own brand soon,” Astley told The Mirror. Th English singer/songwriter is working alongside the Danish Mikkeller brewery out of Copenhagen to create a fruity pilsner lager. The brewery was founded in 2006 by Mikkel Borg Bjergsø, a former math teacher, who currently distributes to 40 countries across the globe.
Interview: Rick Astley In Studio with Scott Shannon
“Mikkeller beer is quite experimental and they’ve been sending me various bottles to sample,” said Astley. “Some are quite fruity – one was a pear beer they make for a restaurant, but we’ve gone for a pilsner type lager.”
“All I need now is a name for it,” he added.
“Never Gonna Give You Up” grapefruit lager might sound appealing, unless you’re an alcoholic. Then it’s just honest. Be careful, Rick Astley.