Taylor Swift: We Should ‘Kill Ourselves’ Creating Music Worthy of Our Fans Money

Taylor Swift wants you to buy her albums, every single one of them, with the money earned on your daily grind. That’s what every musician wants, really. Fundamentally, that’s how the music business works: the consumer spends money, the artist makes money, and a bunch of people get their hands on some of it inbetween.

More so than ever, after the release of her fifth studio album 1989, Swift is adamant that fans pay the full sticker price: all of her music was removed from Spotify, an announcement made passive-aggressively by the music streaming service in a blog post earlier today. The blank space left by the Swift-Spotify breakup should come as no surprise to users of the service; many musicians have withheld their music from Spotify, who “estimates that the average song generates between $0.006 and $0.0084 per stream in royalties.”

Before her music was pulled from Spotify, Swift was in the WCBS-FM studio with Scott Shannon in the Morning on Halloween. New York City’s Global Welcome Ambassador loves that her fans will spend their money on her music, an idea that still freaks her out, even after selling more than 30 million albums worldwide.

“It’s really crazy that the fans are willing to go out and invest their hard-earned money in buying this album, to buy so many of the physical CDs, they’ve downloaded so many on iTunes,” said Swift, dressed as a Pegacorn, a salute to her Natalie Benson character from the Tonight Show’s “Ew!” skit. “I just so firmly believe in the idea of an album, as a body of work, and the fact that they’ve chosen to purchase it fully, like as an album.”

Swift may want more of your money, but not without earning it. She doesn’t consider making an album putting “twelve songs on a CD and call it a day.”

“If we expect people to buy an album, as artists, we need to MAKE an album,” said Swift, who made an album that sold 727,000 copies in two days through just three merchants: Target, Walmart, and iTunes. “I think we have to really, really kill ourselves creating something and making sure that it is giving the fans an insight into our lives.”

Though Swift has always drawn inspiration for songwriting from her personal life, 1989 is a turning point for her. While still flush with her signature lyrical themes, the album is heavily pop driven, reminiscent of many fantastic albums from pop music’s past.

“That’s the main consistency between all the albums that have really done well in the last couple of years. They have been raw, real, emotions that people are singing about,” added Swift, still very excited that all of her fans will happily lay down hard earned cash for her latest record. “And I just am so thankful that people have seen what I have written about, heard it, understood it, and decided to buy it.”

Listen to Scott Shannon’s full interview with Taylor Swift below.

Taylor Swift in studio

ts Taylor Swift: We Should Kill Ourselves Creating Music Worthy of Our Fans Money
Shannon in the Morning

1989 is available to purchase now, but not to stream on Spotify. “Blank Space” will be the album’s second single and released on November 10.

~ E.J. Judge, CBS Local

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