Gene Simmons’ Rock and Brew Opens In El Segundo
KISS frontman Gene Simmons raised $25,000 for Wounded Warriors Tuesday (April 3) , at his new Rock And Brews restaurant in El Segundo, California. While the event was billed as a grand opening for his new venture, it seemed to double as a stump campaign speech for Simmons (who recently made headlines by endorsing Mitt Romney for President). Always grateful for his life in America (Simmons was born in Israel and moved here with his mother as a young child), he led the crowd in the Pledge Of Allegiance, saying “shame on you” to those who don’t know it.
Simmons said “You may not be a rockstar yourself, but you will feel like one at Rock And Brews.” El Segundo is the first of many new locations for his latest business venture. He said that other locations will include Maui, Tokyo, Nashville and the Delta terminal at LAX. Members of Guns N Roses, Deep Purple and Motley Crue were on hand for the huge grand opening, a charity event for our troops. 130 Afghanistan war veterans were treated to gourmet pizza and their choice of nearly 100 different beers. Simmons gave a passionate speech and a $25,000 check to two veteran with Purple Hearts, both missing their right arms. Regarding Wounded Warriors, he said “We are so grateful for our Wounded Warriors for their service and dedication to our country. Because of them, America is a free country. We are honored that all proceeds of the Rock & Brews grand opening event will benefit Wounded Warrior Project.”
Rock And Brews is an unpretentious burger and beer joint in the spirit of The Hard Rock Cafe, appealing to music fans of all generations. The huge beer garden is adorned with huge images of rock icons, including Elvis Presley, The Beatles, Led Zeppelin, The Rolling Stones, Freddie Mercury, Springsteen, Bono, Kurt Cobain and Madonna.
Rock And Brews is located at 143 Main St. The perfect evening also had a perfect ending. At the event’s end, Bob Seger’s “Down On Main Street” played over the P.A., further branding the establishment as an unpretentious, and very American, place to hang out.
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